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Roasted coffee is perishable – your coffee’s most enjoyable flavours are lost over time. The most flavourful tastes need to be enjoyed within 2 weeks of roasting, so use it up quickly and don’t be shy with the grounds.

Store in an airtight container, preferably in a cool, dark, dry place away from other odourous products and away from moisture and heat. Do not store in fridge/freezer – moisture from condensation with alternating temperatures accelerates staling & destroys your coffee’s flavour.
Coffee falls into the stomach ... ideas begin to move, things remembered arrive at full gallop ... the shafts of wit start up like sharp-shooters, similes arise, the paper is covered with ink...
Honoré de Balzac (1799-1859)